Wednesday, December 25, 2019
Marijuana a Gateway Drug - 906 Words
Running head: CRITICAL ISSUE ANALYSIS: MARIJUANA Critical Issue Analysis: Marijuana Janet Matthews University of Phoenix April 22, 2009 Critical Issue Analysis: Marijuana Gfroerer, J. W. (2005). Marijuana Is a Gateway Drug First time marijuana use will lead to harder drugs, creates health risks including HIV. Earleywine, M. (2004). Marijuana Is Not a Gateway to Other Addictive Drugs. Most marijuana users do not touch hard drugs. First time marijuana use does not mean an individual will use harder drugs because people will use whatever drug is available when they are ready to experiment. According to data from the 2000 National Household Surveys on Drug Abuseâ⬠¦show more contentâ⬠¦One of the articlesââ¬â¢ headliner says first time users are under 17, but in reading the paragraph, the findings are since 1992 the age range has remained around 17, a big difference between saying ââ¬Å"underâ⬠and age and ââ¬Å"aroundâ⬠an age. While sensationalizing all the propaganda, this pertinent information is buried and the actual focus of the article becomes lost. Because the authors of the first article bombard the reader with word usage designed as a scare tactic, it ultimately has little effect. This rhetoric could end up backfiring on those who use the article in a drug awareness effort due to blatant lies and half-truths. Not to mention, the authors of the first article are researchers, therefore, the only responsibility is gathering the information without taking a direct stance on the issue. This limits the credibility of the authors, who work for the Substance Abuse and Mental Health Services Administration. The author of the second article uses data from the same source as the previous, without the feeling of information shoved down the readers throat. The article has a more realistic approach because every reader can identify with the content. Although there may be some exaggerated points, the article speaks to what people know, therefore, more creditable. To the authorââ¬â¢s credit, a recipient of nine teaching awards for drugs and human behavior, leading researcher in psychology and addictions, the Associate Professor of Clinical Science and Director ofShow MoreRelatedMarijuana as a Gateway Drug2211 Words à |à 9 PagesSociology 225 Research Paper Marijuana as a Gateway Drug The gateway theory is a hypothesis which states that the use of gateway drugs (alcohol, tobacco and marijuana) lead to the use of more illicit drugs such as heroin and cocaine. According to the Drug Enforcement Administration (DEA), marijuana is a Schedule I substance under the Controlled Substances Act. ââ¬Å"Schedule I drugs are classified as having a high potential for abuse, no currently accepted medical use in treatment in the United StatesRead MoreMarijuana: A Boon or A Gateway Drug876 Words à |à 4 Pages ââ¬ËCannabisââ¬â¢- a plant of wonder, commonly known for its by-products like marijuana, hashish, hemp oil, etc. is the most popular drug plant. These products often used for their psychoactive effects. This can include heightened mood or euphoria, relaxation, and an increase in appetite. Popularity of the marijuana has increased widely these days between all age groups. Smokerââ¬â¢s says, ââ¬Å"There is no harm in smoking marijuana, as it is non-addictive, it relaxes your body and connects you to your soul whereasRead MoreJaclyn Larsen. Mr. Gregory. Period 2. February 12, 2017.1749 Words à |à 7 PagesPeriod 2 February 12, 2017 The Gateway Theory: On Marijuana Within the last few years there has been a nation wide drive towards the legalization of marijuana. This year, it has finally been taken off the list of gateway drugs. A number of states have seen the legalization of marijuana as a gateway to medical benefits. Whereas other states are still skeptical of some of the unknown factors of marijuana. So how was the decision made that marijuana is not a gateway drug? It simply came to the end factRead MoreGateway Effect of Marijuana Essay1405 Words à |à 6 PagesMarijuana has been used by people over many centuries for medical uses. It is a natural pain killer used today as a recreational drug by people all over the world. According to Noel Merino in, ââ¬Å"Introduction to Gateway Drugs: Opposing Viewpointsâ⬠, ââ¬Å"a drug is something other than food intended to affect the structure or function of the bodyâ⬠. Marijuana is a very controversial drug and has been outlawed in many countries for its affect on the function of t he body. ââ¬Å"Effects may involve hallucinationsRead Moreâ⬠¢Legalizing Marijuana Is Beneficial For A Personââ¬â¢S Mental717 Words à |à 3 Pagesâ⬠¢ Legalizing marijuana is beneficial for a personââ¬â¢s mental and emotional health Marijuana should be legalized because it is beneficial for a personââ¬â¢s mental and emotional health. Marijuana is beneficial for a personââ¬â¢s mental and emotional health because it helps decrease anxiety, relieve stress and it provides a mental break from pain for those who are suffering physically. Firstly, marijuana is beneficial to oneââ¬â¢s mental and emotional health because it helps decrease anxiety. Anxiety affects 12%Read MoreShould Marijuana Be Legalized?849 Words à |à 4 Pageswhether marijuana should be legalized. Around 23 states have legalized marijuana for medical and recreational use. In the state of Illinois, medicinal use of marijuana has been passed on April 17, 2013. Since January 2014, patients are able to obtain marijuana with a doctor s recommendation. The new debate is whether marijuana should be legalized for the general public as a recreational drug. Although some believe that marijuana is harmless, and that it has beneficial medicinal uses, ma rijuana shouldRead MoreThe Benefits Of Decriminalization Of Marijuana948 Words à |à 4 PagesMarijuana is a widespread drug all over the world. A few countries, such as Netherlands, Australia and some U.S. à jurisdictions, have decriminalized the use of marijuana. Some people support the legalization of marijuana for medical and entertainment purposes because they believe that it can solve a number of problems. However, it should keep the illegal state for any purpose because legalizing marijuana will create more potential problems. This essay will talk about two important reasons for keepingRead MoreWeed Be Better Off Without Marijuana1728 Words à |à 7 PagesBetter Off Without Marijuana Dope, Mary Jane, Pot, Grass, Weed, Blunt, Joint, and Nuggets are only a few of the countless names for marijuana, a narcotic drug used for recreational and sometimes medicinal uses across the world. Recently growing enough popularity among younger generations due to the glamorization of media, and the overwhelming financial gains through taxes and fees seen in Colorado, have caused Ohio legislators and citizens to consider the idea of legalizing marijuana for both recreationalRead MoreThe Legalization of Marijuana Essay868 Words à |à 4 Pagescontroversial topics in the news today is the legalization of marijuana. Supporters believe that the drug is not harmful and can have numerous benefits. However, opponents argue that marijuana can lead to addiction and other more dangerous drugs. In the end, marijuana should be legal based on economic, medicinal, and philosophical factors. First, the legalization of marijuana would have a tremendous economic impact. Since ââ¬Å"marijuana is thought to be the second most profitable cash crop in theRead MoreThe Harmuful Effects of Marijuana787 Words à |à 3 Pages In 2006, A Drug Free Worlds The Harmful Effects of Marijuanaâ⬠emerged in the media. ADFW reasons that marijuana is harmful in numerous ways, including cerebral damage and debilitation to the immune system. Throughout the article, they also try to persuade the reader that cannabis is a gateway drug that undoubtedly leads the users into much harder drugs. When reading this article, one must consider that research to support anything can be found if one searches hard enough, but without a doubt
Tuesday, December 17, 2019
The Muslim Genocide that Took Place in Europe - 663 Words
Genocide Research Paper ââ¬Å"I swore never to be silent whenever and wherever human beings endure suffering and humiliation. We must always take sides. Neutrality helps the oppressor, never the victim. Silence encourages the tormentor, never the tormentedâ⬠(Wiesel). Just like Elie Wiesel mentioned, one must never remain silent when such atrocities are occurring. Although there may be times where one feels powerless to injustices there should never be a time where one fails to protest. Silence is the reason for the moral crimes that have happened in history and are still going on to this day. Genocides have always happened because of silence. Just like Elie Wiesel questioned Godââ¬â¢s silence in Night, he also questioned the worldââ¬â¢s silence. The silence that caused the annihilation of many human beings and forever changed history. According to dictionary.com, a genocide is the deliberate and systematic extermination of a national, racial, political, or cultural group. As previously mentioned , genocides occur from the silence of the people, racism, and fear. The belief of superiority of oneââ¬â¢s own race is the beginning of a genocide. Hatred towards the Muslims caused the beginning of a new extermination. The Muslim genocide took place in Europe, Bosnia-Herzegovina from 1992 until 1995. Since the beginning of Bosnia, Muslims have always been the majority in the population. Bosnia was created after the break-up of Yugoslavia, which included the religious groups of Serbs, Croats, andShow MoreRelatedThe Horrors of Genocide: Night, by Elie Wiesel1699 Words à |à 7 Pagesthis social utopia. Throughout history, many occurrences of genocide have occurred due to the diversity of people and even though society has evolved greatly, there are still people and places today that are suffering. To start off with, what is genocide? Genocide is the killing of a massive number of people of in a group. Genocide has not only been practices in the present day, but it has been practiced for millennia (Horvitz 1). Genocide occurs because people are different, in race, religion, andRead MoreThe Bosnian Genocide Was A Mass Killing1331 Words à |à 6 PagesThe Bosnian genocide was a mass killing similar to the Holocaust that occurred in Bosnia Herzegovina shortly after the separation from the former state of Yugoslavia, disbanded in 1992 due to the Yugoslav Wars (The Breakup of Yugoslavia, 1990ââ¬â1992 - 1989ââ¬â1992 - Milestones - Office of the Historian.). Akin to most other genocides that have previously been recorded throughout history, the Bosnian genocide was caused by part of the population believing they had second-rate citizens in their land,Read MoreHistory Research Topic- Bosnian Genocide1164 Words à |à 5 PagesBosnian Genocide in 1995 Outline Plan Bosnian Genocide was a terrible act of murder which started when Muslims and Croats voted for independence in referendum that was boycotted by Serbs In 1992.When the European Union recognized Bosnianââ¬â¢s independence the war broke out and Serbââ¬â¢s occupied the country. I chose to do my Research about this while studying The Rwanda Genocide in 1994. I discovered that Rwanda wasnââ¬â¢t the only genocide that happened in the past and I really wanted to learn somethingRead MoreThe Denial of The Armenian Genocide Essay1442 Words à |à 6 Pagesdenial of the Armenian genocide and the use of the term ââ¬Å"allegedâ⬠are insults to those who have agitated over the years in highlighting the genocide and the Armenian people themselves. The pictorial anger and anguish of this painful traumatic experience had left the survivors of this horrific event with deep scars beyond repairs. The late nineteenth and early twentieth centuries were a dark world for the Armenians who were held helpless and bound at the treacherous hand of the Muslim Turks of the OttomanRead MoreGenocide Essay997 Words à |à 4 Pages Unfortunately, genocide and mass killings happen in many places around the world and bring destruction to thousands of people. Genocide is the del iberate and systematic killing of a large group of people, especially those of a particular ethnic group or nation. Some genocides occur due to small, invading groups of people, or one dictator in power who dreams of a ââ¬Å"pureâ⬠land to rule. Others occur because of a countryââ¬â¢s own government and the people in it who wish to change the makeup of their countryRead MoreThe Armenian Genocide Essay2458 Words à |à 10 PagesThe Armenian genocide has several main causes: European meddling in Ottoman internal affairs, nationalism, economic jealousy, and Armenian involvement in the Russian war effort. Though, a lot of the causes are interrelated. For example, nationalism and European meddling go hand in hand. What exactly was the Armenian genocide? Well, the Armenian genocide was a state orchestrated machine of mass-murder and rape of the Armenian people, and several other ethnic groups, of the Ottoman Empire 1915-1923Read MoreThe Tragedy Of The Bosnian Genocide1412 Words à |à 6 Pageshistorians may never know if they could have been prevented. Genocides are an example of such an event, as they are often influenced by delicate situations, and are often very tragic. The deepest tragedy of all is that we will never know if these mass murders of specific ethnicities could have been averted. One such dreadful occurrence became known to the public as the Bosnian Genocide. Lasting from 1992 till 1995, the Bosnian Genocide erupted after the ruination of Yugoslavia. Yugoslavia was a communistRead MoreAn Understanding And Appreciation Of History862 Words à |à 4 Pages being forced to take the blame for the worldââ¬â¢s problems. Such as in Nazi Germany, as the rise of Hitler lead to the discrimination, mass deportation, and eventual genocide of Jews in the Holocaust. Other examples of genocide ââ¬Å"the deliberate killing of people who belong to a particular racial, political, or cultural group.â⬠took place in Armenia, Cambodia, Bosnia and Darfur (Merriam-Webster). Developing an understanding and appreciation of history allows people who are living in the present, andRead More The Horror of Genocide Essay997 Words à |à 4 Pagesbut definitely possible. The word genocide, which is also known as ethnic cleansing, is certainly not uncommon to anyone living in this not so perfect world, full of violence, hatred and discrimination. Throughout the decades, genocide has taken place in more than one occasion, causing wars, slaughters and mass destruction of cities and towns. I think that genocide is by far the worst crime in humanity. Hatred, superiority and personal memories are all behind genocide. Everyday, I get more surprisedRead MoreThe Genocide Of The Ottoman Empire Essay1493 Words à |à 6 Pagesterm ââ¬Å"genocideâ⬠refers to the systematic killing of a group of people because of factors that may include race or religion. The Ottoman Empire is to blame for the Armenia Genocide which took place between 1915 and 1923 and resulted in the deaths of over 1.5 million. Years after, under Adolf Hitler, Germany was to blame for the Holocaust which resulted in the death of over 6 million Jews. Despite both genocides taking place in different countries and during different time periods, both genocides have
Sunday, December 8, 2019
Five Year Anniversary of Face bookââ¬â¢s Acquisition of Instagram
Question: Discuss about the Five Year Anniversary of Face books Acquisition of Instagram. Answer: Changes in policy Facebook essentially bought nearly 35 million users of Instagram for approximately $1 billion that is equal to over $28 for every user. Analysis of the acquisition reveals the fact that during the time of acquisition, the valuation of facebook stood at $90 billion. However, the present valuation of facebook stands at $306.4 billion that is roughly $179 per share. Essentially, in this case, valuation is necessarily the price that a specific party pays for another party, or in other words it is the value that a specific side will sacrifice in order to make the transaction work (Fracassi, 2016). As such, valuation can be considered as a combination of flow of cash as well as the time value of money. In this case, the seller firm tends to value the corporation at a price as high as possible, whilst the purchaser tends to get the lowest price possible. Amidst several criticisms as regards the acquisitions of Instagram, facebook had different ideas regarding the worth of the company. Many questioned the decision of acquiring Instagram as many people were of the view that disbursing $1 billion for a corporation that generated no revenue was not feasible. Basically, management of the firm facebook considered the future prospects of business, solid growth base, risk of the target firm and cost of capital. In a bid to understand whether a specific deal is worthwhile it is important for the acquiring firm to comprehend the price-earnings ratio as P/E for all stocks falling within the identical industry can provide acquiring firm proper guidance regarding multiple of target P/E (Grinblatt Titman, 2016). Again, the acquiring firm also need to consider enterprise value to sales value ratio as this can help in understanding the value as well as amount of debt of a corporation that necessarily needs to be returned back at certain point of ti me. The company facebook registered increase in research as well as development expenditure from $1.4 billion in 2012, $388 million in 2011 and $144 million in 2010. At the time of acquirement of Instagram that is during the year, the rate of inflation in USA was registered to be 2.07%. The inflation rate presents an overview of the American inflation that is based on the consumer price index (Bena Li, 2014). However, analysis of annual report of facebook reveals that inflation has had a material effect on the overall business, financial condition as well as outcomes of operations. However, inflation affects the capital market and hinders corporate growth and thereby adversely affects Merger Acquisition. Interest Rate enhances the cost of funding an acquisition. As the rate of interest augments, acquisition cost increases and this increased cost essentially discourages diverse acquirers from purchasing. Again at the time when Treasury rate is high, discount can be considered to be high as an acquirer can securely park money in different risk free investment with high level of interest (Greve Zhang, 2017). Finally, all the valuations is said to decrease in case if the rate of interest is enhanced. Annual report of facebook for the period 2012 shows that the effective tax rate was 89% up from 41% from 2011. In addition to this, with increase in tax, owners of firms are less probable to cash out owing to increased tax consequences from the firms sales. References Bena, J., Li, K. (2014). Corporate innovations and mergers and acquisitions.The Journal of Finance,69(5), 1923-1960. Fracassi, C. (2016).Corporate finance policies and social networks.Management Science. Greve, H. R., Zhang, C. M. (2017). Institutional logics and power sources: Merger and acquisition decisions.Academy of Management Journal,60(2), 671-694. Grinblatt, M., Titman, S. (2016). Financial markets corporate strategy.
Sunday, December 1, 2019
Some Challenges of Effective Communication Essay Sample free essay sample
Harmonizing to Jim Leininger in his article. employees express deeper degrees of employee committedness and are likely to be more satisfied with their leading if their companies have strong communicating plans. But effectual communicating is confronting more and more challenges in a cultural diverse and coevals diverse environment in China. First of all. linguistic communication is one of barriers in a transnational company. Even there is normally one working linguistic communication in transnational companies. like English. Peoples are greatly affected by their female parent linguistic communication and canââ¬â¢t comprehend their squad members who come from different states wholly sometimes. Second. Peoples from different civilizations normally have different thought and mentality. The cultural differences frequently cause misconstruing and statements that lead failure in communicating. So. working linguistic communication accomplishments and larning different civilizations is really of import for employees in civilization diverse companies. And companies normally give some basic preparation about this for new employees. We will write a custom essay sample on Some Challenges of Effective Communication Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Communication between different coevalss attracts more attending with the post-80 and post-90 come ining occupation market. Comparing the seniors. post-80 and post-90 coevals were raised in an environment with more freedom. chance. diverseness and wealth. they are believed to keep a really different attitude towards life and work. New coevals have wider. more diverse cognition because they grew up in the Internet age. and they are possibly cherished resource for invention. So. the post-80 and post-90 and the seniors should seek to cognize and digest the differences between them and happen the good manner of communicating. Besides communicating among people. effectual communicating in a company includes ââ¬Å"employees understand their companyââ¬â¢s ends. their ain occupation. and the nexus between occupation and the customerâ⬠. That means company should hold a complete communicating system and good acknowledged concern civilization.
Tuesday, November 26, 2019
Past Leaders essays
Past Leaders essays Sigmund Freuds life consisted of two things: himself and psychoanalysis. He was an extremely hard worker. Seeing several patients in a day, and then writing into the night, but he never seemed to have fun. He stood up for his work and defended it 100%. Freud had theories of repression, disturbances of sexual function, which he claimed to be neurotic, and infantile sexuality which he said all children are partly neurotic. He prided himself on always being right. He as well came up with the theory of the Id, Ego, and Super-ego, which were the three different parts of the human mind. Freud came to the conclusion of studying his childhood patients that many of the bad incidents that his patients recalled and that seemed to have caused their illnesses were sexual in nature. He established that the primary cause of neurosis was the sexuality of childhood. He also came up with transference which is when someone would enter a new situation in life or they are confronted by a new person, then they would project upon the other person the prejudices of their past and of their previous experiences with people. Freud came up with these main concepts of psychoanalysis as well as many more which are still used to this very day in that same field of study. He didnt create this subject of study; he just perfected it, and made it better. He is said to be the best psychoanalyst to ever live. He kept to himself, and people still dont know certain things about him even to this day. So yes to close, he did help the discovery of self, with his ideas of the id, ego, and supe r-ego, and the neurotic thoughts of the human mind. He made his field into what it is today. Nikolai Lenin grew up living better than the average bureaucrat. Both his father and his brother died within a year. His brother Alexander was killed because he was found to be plotting to assassinate Tsar Alexander III. Soon after his brothers death L...
Friday, November 22, 2019
25 German Loanwords
25 German Loanwords 25 German Loanwords 25 German Loanwords By Mark Nichol The German language has provided English with a huge inventory of words, many of them pertaining to music, science, and politics, thanks to the influence of German-speaking people on those areas of human endeavor. Here are some of the more useful German terms borrowed into English. 1. Achtung (ââ¬Å"attentionâ⬠): an imperative announcement used to obtain someoneââ¬â¢s attention 2. Angst (ââ¬Å"anxietyâ⬠): a feeling of apprehension 3. Blitz (ââ¬Å"lightningâ⬠): used only literally in German, but in English refers to a sudden movement, such as a rush in a contact sport 4. Carabiner (ââ¬Å"rifleâ⬠): an equivalent of the English word carbine, this truncation of karabinerhaken (ââ¬Å"riflehookâ⬠) refers to a metal loop originally employed with ropes in mountaineering, rock climbing, and other sports and activities but now widely employed for more general uses 5. Delicatessen (ââ¬Å"delicate eatingâ⬠): a restaurant or food shop selling meats, cheeses, and delicacies 6. Doppelgnger (ââ¬Å"double-goerâ⬠): in German, refers to a look-alike, but in English, the primary connotation is of a supernatural phenomenon either a spirit or a duplicate person 7. Ersatz (ââ¬Å"substituteâ⬠): refers to an artificial and/or inferior imitation or replacement 8. Flak (acronym): an abbreviation for ââ¬Å"air-defense cannonâ⬠used figuratively to refer to criticism 9. Gestalt (ââ¬Å"figureâ⬠): something more than the sum of its parts, or viewed or analyzed with other contributing phenomena 10. Gà ¶tterdmmerung (ââ¬Å"twilight of the godsâ⬠): a catastrophic event 11. Hinterland (ââ¬Å"land behindâ⬠): originally a technical geographic term; later, in both German and English, came to connote undeveloped rural or wilderness areas, and in British English has a limited sense of ââ¬Å"artistic or scholarly knowledge,â⬠as in ââ¬Å"Smithââ¬â¢s hinterland isnââ¬â¢t very impressiveâ⬠12. Kitsch: something of low taste and/or quality, or such a condition 13. Leitmotiv (ââ¬Å"leading motiveâ⬠): a recurring theme, originally applied to music and later literature and theater but now in general usage 14. Nazi (truncation of ââ¬Å"National Socialistâ⬠): originally denoted a person, thing, or idea associated with the German political party of that name and later the national government it dominated; now, by association with Adolf Hitler and the tyranny of the party and the government, a pejorative term for a fanatical or tyrannical person 15. Poltergeist (ââ¬Å"noisy ghostâ⬠): a mischievous and/or malicious apparition or spectral force thought responsible for otherwise inexplicable movement of objects 16. Putsch (ââ¬Å"pushâ⬠): overthrow, coup dââ¬â¢etat 17. Realpolitik (real politics): the reality of political affairs, as opposed to perceptions or propaganda about political principles or values 18. Reich (ââ¬Å"realmâ⬠): in German, usually a neutral term for ââ¬Å"empireâ⬠or part of a name for a nationalized service, such as the postal service, but in English, because of the Nazi appellation ââ¬Å"the Third Reich,â⬠connotes tyranny 19. Schadenfreude (ââ¬Å"harm joyâ⬠): enjoyment of othersââ¬â¢ misfortune 20. Sturm und drang (ââ¬Å"storm and stressâ⬠): turmoil, drama 21. Verboten (ââ¬Å"forbiddenâ⬠): prohibited 22. Weltanschauung (ââ¬Å"worldviewâ⬠): an all-encompassing conception or perception of existence 23. Weltschmerz (ââ¬Å"world painâ⬠): despair or world-weariness 24. Wunderkind (ââ¬Å"wonder childâ⬠): a child prodigy 25. Zeitgeist (ââ¬Å"time ghostâ⬠): the spirit of the time, or a prevailing attitude, mentality, or worldview Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:50 Incorrect Pronunciations That You Should AvoidRound vs. AroundHyphenation in Compound Nouns
Thursday, November 21, 2019
Marketing-It's Popcorn Time Essay Example | Topics and Well Written Essays - 500 words
Marketing-It's Popcorn Time - Essay Example The popularity and wide acceptance of the internet is manifested in the increasing internet literacy and rising usage worldwide. Thus, this large potential of the internet in reaching out target market can be utilized by IPT. Through the internet technology, marketing and distribution of products can be done online by setting up a website. IPTââ¬â¢s products can be advertised and orders can also be taken online. This can increase customer satisfaction because they can now shop for IPTââ¬â¢s products in the convenience and comfort of their own homes. Through the internet, a company can also customize buyer experience through the use of value-adding features which can be manipulated by the customer. In the long run, IPT can use the internet technology to cater to a wider market since the scope of internet is global. The company can partner with a local distributor in a specific country where it wants to distribute its products while conducting order generation and processing in i ts website. Internet technology will also enable IPT to conduct business to business transactions with suppliers and distributors thereby strengthening its strategic alliances with them (Kotler 2005). Customer relationship management generally covers the activities of business organizations in managing customer relationship including collecting, storing, and analyzing customer information (Customer Relationship Management 2007). One of the aspects of this tool is the use of databases which gathers information about the demographics, past orders, and transaction history with the customer. For IPT, a customer databases is a gold mine because it enables it to identify and understand its customers. Through the various databases, IPT gain knowledge on the specific preferences of buyers with different profile. After analyzing the buying history of a customer, IPT can use the information in conducting more specific target marketing. CRM
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